Crafting a Brand and Website for Blomsthaus™
Cohesive
Client: Blomsthaus, a Spokane Valley-based boutique specializing in premium, unique bloom bouquets and simply designed handmade hauswares inspired by Nordic roots and authentic elements. 
Challenge: Jen and Dan Howe, the owners of Blomsthaus, sought to establish a cohesive brand identity and an engaging online presence that authentically represented their minimalist aesthetic and connected with their target audience.
Client: Blomsthaus, a Spokane Valley-based boutique specializing in premium, unique bloom bouquets and simply designed handmade hauswares inspired by Nordic roots and authentic elements. 
Challenge: Jen and Dan Howe, the owners of Blomsthaus, sought to establish a cohesive brand identity and an engaging online presence that authentically represented their minimalist aesthetic and connected with their target audience.
Develop a Distinct Brand Identity: Create a brand that reflects Blomsthaus’s mission to provide premium, unique bloom bouquets and simply designed handmade hauswares to Spokane and the surrounding communities. 
Design an Intuitive Website: Build a user-friendly website that showcases their products and story, facilitating easy navigation and online shopping.
Enhance Online Visibility: Increase brand awareness and engagement through a cohesive digital presence.
Develop a Distinct Brand Identity: Create a brand that reflects Blomsthaus’s mission to provide premium, unique bloom bouquets and simply designed handmade hauswares to Spokane and the surrounding communities.
Design an Intuitive Website: Build a user-friendly website that showcases their products and story, facilitating easy navigation and online shopping.
Enhance Online Visibility: Increase brand awareness and engagement through a cohesive digital presence.
Digging Into Their
Goals
Brand Strategy Development: Conducted in-depth consultations to understand Blomsthaus’s vision, values, and target market, ensuring the brand identity aligns with their Nordic-inspired, minimalist aesthetic.
Visual Identity Design: Delivered a comprehensive suite of brand assets, including a custom logo and variations, a brand pattern, a carefully curated color palette, and typography that reflects their clean and authentic style.
Additional deliverables included apparel designs, stickers, social media templates, email signatures, letterhead, business cards, and a plant care card to enhance brand consistency across all customer touchpoints.
A detailed brand strategy booklet and brand guidelines booklet were also provided to ensure their team could maintain a cohesive identity moving forward.
Brand Strategy Development: Conducted in-depth consultations to understand Blomsthaus’s vision, values, and target market, ensuring the brand identity aligns with their Nordic-inspired, minimalist aesthetic.
Visual Identity Design: Delivered a comprehensive suite of brand assets, including a custom logo and variations, a brand pattern, a carefully curated color palette, and typography that reflects their clean and authentic style.
Additional deliverables included apparel designs, stickers, social media templates, email signatures, letterhead, business cards, and a plant care card to enhance brand consistency across all customer touchpoints.
A detailed brand strategy booklet and brand guidelines booklet were also provided to ensure their team could maintain a cohesive identity moving forward.
Our Killer
Approach
User Experience (UX) Design: Crafted an intuitive site architecture that guides visitors seamlessly through their offerings, highlighting the premium quality and unique design of their handmade products.
Visual Design: Designed a clean and minimalist Squarespace website that mirrors the brand’s aesthetic while showcasing its products effectively.
Training for Growth: Provided a custom Loom video training, empowering the Blomsthaus team to make future updates and revisions as their business evolves.
User Experience (UX) Design: Crafted an intuitive site architecture that guides visitors seamlessly through their offerings, highlighting the premium quality and unique design of their handmade products.
Visual Design: Designed a clean and minimalist Squarespace website that mirrors the brand’s aesthetic while showcasing its products effectively.
Training for Growth: Provided a custom Loom video training, empowering the Blomsthaus team to make future updates and revisions as their business evolves.
Website and
Development
Website and Development
Design
Improved Social Media Impact: The brand’s consistent and visually appealing social media presence, powered by custom templates and a clear strategy, contributed to the growth of its Instagram audience to 941 followers and Facebook followers to 150. These platforms have become key drivers of website traffic and audience engagement.
Customer Engagement and Sales: The website saw 11 checkouts, resulting in $475 in revenue, with an average order value (AOV) of $40. While still in the growth phase, the foundation built through the website and branding materials positions Blomsthaus for increased conversions and higher revenue.
Improved Social Media Impact:
The brand’s consistent and visually appealing social media presence, powered by custom templates and a clear strategy, contributed to the growth of its Instagram audience to 941 followers and Facebook followers to 150. These platforms have become key drivers of website traffic and audience engagement.
Customer Engagement and Sales: The website saw 11 checkouts, resulting in $475 in revenue, with an average order value (AOV) of $40. While still in the growth phase, the foundation built through the website and branding materials positions Blomsthaus for increased conversions and higher revenue.
Customer Engagement and Sales:
The website saw 11 checkouts, resulting in $475 in revenue, with an average order value (AOV) of $40. While still in the growth phase, the foundation built through the website and branding materials positions Blomsthaus for increased conversions and higher revenue.
Enhanced Online Presence:
The new website, designed in Squarespace, has seen a significant increase in traffic, with 1.3K visits (+57% year-over-year) and 1.1K unique visitors (+63% year-over-year).
The website’s intuitive design and engaging content have led to 2.7K page views (+45% year-over-year). Top traffic sources included direct visits (704 visits), Instagram (238 visits), and Facebook (201 visits), highlighting the effectiveness of the cohesive brand strategy in driving engagement across platforms.
Enhanced Online Presence:
The new website, designed in Squarespace, has seen a significant increase in traffic, with 1.3K visits (+57% year-over-year) and 1.1K unique visitors (+63% year-over-year).
The website’s intuitive design and engaging content have led to 2.7K page views (+45% year-over-year). Top traffic sources included direct visits (704 visits), Instagram (238 visits), and Facebook (201 visits), highlighting the effectiveness of the cohesive brand strategy in driving engagement across platforms.
The celebratory
Results
She is timely, direct, creative, and
Taysha not only brought what we hoped for to life, she created a brand that represents exactly who we are, and who we want our customers to be. Hire her. You’ll be thankful you did.
Jen | Blomsthaus™