Elevating Bare Skin by Jenny’s Social Media
Presence
Client: Bare Skin by Jenny is a Spokane Valley-based esthetician studio that specializes in personalized acne treatments, waxing, spray tans, lashes, and brows.
Challenge: Jenny’s social media lacked cohesion and didn’t fully showcase her expertise and personalized services. She needed a strategic overhaul to represent her brand and authentically attract her target audience.
Client: Bare Skin by Jenny is a Spokane Valley-based esthetician studio that specializes in personalized acne treatments, waxing, spray tans, lashes, and brows.
Challenge: Jenny’s social media lacked cohesion and didn’t fully showcase her expertise and personalized services. She needed a strategic overhaul to represent her brand and authentically attract her target audience.
Enhance Brand Identity: Develop a consistent and engaging social media presence that reflects Jenny’s commitment to empowering clients to feel confident in their own skin.
Increase Client Engagement: Foster a community where current and potential clients feel connected and informed about skincare and beauty services.
Streamline Content Creation: Provide Jenny with user-friendly templates to maintain a professional look across all social media platforms.
Streamline Content Creation: Provide Jenny with user-friendly templates to maintain a professional look across all social media platforms.
Enhance Brand Identity: Develop a consistent and engaging social media presence that reflects Jenny’s commitment to empowering clients to feel confident in their own skin.
Increase Client Engagement: Foster a community where current and potential clients feel connected and informed about skincare and beauty services.
Digging Into Her
Goals
Brand Discovery Session: Conducted an in-depth session to understand Jenny’s vision, services, and target demographic.
Content Strategy Development: Outlined a content calendar featuring service highlights, skincare tips, client testimonials, and behind-the-scenes glimpses to humanize the brand.
Social Media Management: Managed day-to-day engagement by responding to comments and DMs, edited Reels to align with her brand’s tone, designed professional posts that stand out, and outlined a cohesive plan for each month’s content to keep the strategy on track.
Brand Discovery Session: Conducted an in-depth session to understand Jenny’s vision, services, and target demographic.
Content Strategy Development: Outlined a content calendar featuring service highlights, skincare tips, client testimonials, and behind-the-scenes glimpses to humanize the brand.
Social Media Management:
Managed day-to-day engagement by responding to comments and DMs, edited Reels to align with her brand’s tone, designed professional posts that stand out, and outlined a cohesive plan for each month’s content to keep the strategy on track.
Our Killer
Approach
Time Efficiency: With social media management and a clear strategy, Jenny reduced the time she spent creating content by 40%, allowing her to focus on delivering exceptional service to her growing clientele.
Revenue Impact: After launching our strategy focused on organic growth, Jenny’s monthly revenue jumped from an additional $100 in April to $3,500 in May, with steady engagement sustaining client bookings into August and beyond.
Client Growth: The client count rose from 692 to 840, showcasing the effectiveness of a targeted social media strategy in driving business growth.
Client Growth: The client count rose from 692 to 840, showcasing the effectiveness of a targeted social media strategy in driving business growth.
Revenue Impact: After launching our strategy focused on organic growth, Jenny’s monthly revenue jumped from an additional $100 in April to $3,500 in May, with steady engagement sustaining client bookings into August and beyond.
Increased Engagement: Within six months of collaboration (April through October 2024), Bare Skin by Jenny saw a significant boost in social media activity, with Instagram followers growing from 524 to 673 and Facebook followers increasing from 35 to 124.
Posts designed to connect emotionally with Jenny’s audience sparked meaningful conversations and increased interactions through comments and DMs.