Crafting the Brand Experience of Manu Paradaiso™
Sensory
Project: Manu Paradaiso is a conceptual luxury brand envisioned to transport customers to the enchanting Hawaiian islands through a meticulously curated shopping experience that engages all five senses.
Objective: To develop a comprehensive brand identity that embodies the values of growth, community, sustainability, Mother Nature, and inner peace, creating an immersive and elevated retail environment.
Develop a Distinctive Brand Identity: Create a cohesive visual and sensory brand that reflects the essence of Hawaii and resonates with luxury consumers.
Design Comprehensive Brand Assets: Produce branding materials, including logos, stationery, and digital templates, to ensure consistency across all touchpoints.
Curate a Multi-Sensory Experience: Design an in-store atmosphere that captivates customers by engaging taste, smell, touch, sight, and sound.
Develop a Distinctive Brand Identity: Create a cohesive visual and sensory brand that reflects the essence of Hawaii and resonates with luxury consumers.
Design Comprehensive Brand Assets: Produce branding materials, including logos, stationery, and digital templates, to ensure consistency across all touchpoints.
Curate a Multi-Sensory Experience: Design an in-store atmosphere that captivates customers by engaging taste, smell, touch, sight, and sound.
Digging Into The
Goals
Brand Identity Design: Created a cohesive visual identity with logo variations, a vibrant color palette, and typography that blends organic elegance with luxury.
Brand Asset Creation: Designed essential materials, including stationery, social media templates, and a brand pattern, to ensure consistent presentation across all platforms.
Multi-Sensory Experience: Curated an immersive environment that engages all five senses—taste, smell, touch, sight, and sound—to transport customers to a Hawaiian-inspired paradise.
Brand Identity Design: Created a cohesive visual identity with logo variations, a vibrant color palette, and typography that blends organic elegance with luxury.
Brand Asset Creation: Designed essential materials, including stationery, social media templates, and a brand pattern, to ensure consistent presentation across all platforms.
Multi-Sensory Experience: Curated an immersive environment that engages all five senses—taste, smell, touch, sight, and sound—to transport customers to a Hawaiian-inspired paradise.
The Killer
Approach
Brand Identity Package: Including logo variations, color palette, typography guidelines, and brand pattern.
Stationery Designs: Letterhead, business cards, brochures, and email signatures.
Digital Assets: Social media templates for various platforms.
Brand Guidelines: A comprehensive booklet outlining the brand strategy and usage to maintain consistency.
